Kohler’s Jo the Plumber
Kohler Plumbing Products has created an advertising campaign focused on an irresistible plumber called Jo.
A man is on his way out when he catches the eye of a female plumber turning up at his neighbor’s house. He needs to see her again and so rushes inside to sabotage his own toilet. He attempts to clog the toilet with paper, cloths, candles, shampoo bottles, underwear, flowers. But they all go down without a problem. While he tips a bag of dog food into the toilet a woman enters the bathroom – presumably his wife. The problem is he’s using a Cimarron™ Comfort Height™ elongated 1.28 gpf toilet with Class Five™ EcoSmart™ technology.
Kohler has launched josplumbing.com, an interactive web site featuring Jo the Plumber and the Class Five Flushing System.
Use the cursor to choose bathroom items for Plumber Jo to try flushing down the toilet. Click on the woman herself and she’ll giggle and say, “Stop tickling!”. What she really wants you to do is give her the thrill of flushing down bra, shampoo, marbles, watch, hand towel and rubber ducky. Each flush gives her a chance to tell you more about the Class Five Flushing system.
Click the photo above to go to the interactive website where you can test flush the Kohler toilet.
